{"id":2557,"date":"2026-09-04T01:17:39","date_gmt":"2026-09-03T22:17:39","guid":{"rendered":"https:\/\/doasense.com\/?p=2557"},"modified":"2026-09-04T02:02:07","modified_gmt":"2026-09-03T23:02:07","slug":"sensodyne-ayakli-stand-tasarim-odulu-2010","status":"publish","type":"post","link":"https:\/\/doasense.com\/en\/sensodyne-ayakli-stand-tasarim-odulu-2010\/","title":{"rendered":"Our Sensodyne Floor-Standing Display Won Second Prize in 2010"},"content":{"rendered":"<style>\n.doa-sensodyne-article,\n.doa-sensodyne-article * {\n    box-sizing: border-box;\n}\n\n.doa-sensodyne-article {\n    width: 100%;\n    max-width: 800px;\n    margin: 0 auto;\n    color: inherit;\n}\n\n.doa-sensodyne-article p {\n    margin: 0 0 24px;\n    line-height: 1.75;\n}\n\n.doa-sensodyne-article h2 {\n    margin: 52px 0 20px;\n    line-height: 1.25;\n}\n\n\/* G\u00f6rsel galerisi *\/\n.doa-sensodyne-gallery {\n    display: grid;\n    grid-template-columns: minmax(0, 36fr) minmax(0, 64fr);\n    grid-template-rows: repeat(2, 230px);\n    gap: 12px;\n    width: 100%;\n    margin: 36px 0 12px;\n}\n\n.doa-sensodyne-gallery figure {\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    min-width: 0;\n    margin: 0;\n    padding: 0;\n    overflow: hidden;\n    background: #f5f5f5;\n    border: 1px solid #ededed;\n    border-radius: 8px;\n}\n\n\/* Dikey g\u00f6rsel solda iki sat\u0131r\u0131 kaplar *\/\n.doa-sensodyne-gallery__portrait {\n    grid-column: 1;\n    grid-row: 1 \/ span 2;\n}\n\n\/* Sa\u011f \u00fcstteki yatay g\u00f6rsel *\/\n.doa-sensodyne-gallery__landscape-one {\n    grid-column: 2;\n    grid-row: 1;\n}\n\n\/* Sa\u011f alttaki yatay g\u00f6rsel *\/\n.doa-sensodyne-gallery__landscape-two {\n    grid-column: 2;\n    grid-row: 2;\n}\n\n\/* B\u00fct\u00fcn g\u00f6rseller kesilmeden g\u00f6sterilir *\/\n.doa-sensodyne-gallery img {\n    display: block;\n    width: 100% !important;\n    height: 100% !important;\n    max-width: 100% !important;\n    max-height: 100% !important;\n    margin: 0 !important;\n    padding: 0 !important;\n    object-fit: contain !important;\n    object-position: center center !important;\n}\n\n.doa-sensodyne-gallery-caption {\n    margin: 0 0 46px !important;\n    color: #686868;\n    font-size: 14px;\n    line-height: 1.5 !important;\n    text-align: center;\n}\n\n\/* Mobil g\u00f6r\u00fcn\u00fcm *\/\n@media (max-width: 600px) {\n    .doa-sensodyne-article p {\n        margin-bottom: 20px;\n    }\n\n    .doa-sensodyne-article h2 {\n        margin-top: 40px;\n    }\n\n    .doa-sensodyne-gallery {\n        display: flex;\n        flex-direction: column;\n        gap: 12px;\n        margin: 28px 0 12px;\n    }\n\n    .doa-sensodyne-gallery figure {\n        width: 100%;\n    }\n\n    .doa-sensodyne-gallery__portrait {\n        height: 400px;\n    }\n\n    .doa-sensodyne-gallery__landscape-one,\n    .doa-sensodyne-gallery__landscape-two {\n        height: 220px;\n    }\n\n    .doa-sensodyne-gallery-caption {\n        margin-bottom: 38px !important;\n    }\n}\n<\/style>\n\n<article class=\"doa-sensodyne-article\">\n\n    <p>The Sensodyne Rapid Relief floor-standing stand we designed in 2010, when Doa Sense was still in its early stages, was awarded second prize in the Display Products category at the Packaging Star Awards 2010 Design Competition.<\/p>\n\n    <p>This award was not only a successful project for us, but also an early example of our approach that brings together brand identity, product visibility, and point-of-sale needs within a single design.<\/p>\n\n    <div class=\"doa-sensodyne-gallery\">\n\n        <figure class=\"doa-sensodyne-gallery__portrait\">\n            <img\n                src=\"https:\/\/doasense.com\/wp-content\/uploads\/2026\/09\/sensodyne-odullu-stand.webp\"\n                alt=\"Ambalaj Ay Y\u0131ld\u0131zlar\u0131 2010\u2019da ikincilik \u00f6d\u00fcl\u00fc kazanan Sensodyne ayakl\u0131 stand\u0131\"\n                width=\"953\"\n                height=\"1200\"\n                loading=\"lazy\"\n                decoding=\"async\">\n        <\/figure>\n\n        <figure class=\"doa-sensodyne-gallery__landscape-one\">\n            <img\n                src=\"https:\/\/doasense.com\/wp-content\/uploads\/2026\/08\/sensodyne-dis-macunu-standi.webp\"\n                alt=\"Sensodyne di\u015f macunu \u00fcr\u00fcnleri i\u00e7in tasarlanan \u00f6zel formlu ayakl\u0131 te\u015fhir stand\u0131\"\n                width=\"1232\"\n                height=\"864\"\n                loading=\"lazy\"\n                decoding=\"async\">\n        <\/figure>\n\n        <figure class=\"doa-sensodyne-gallery__landscape-two\">\n            <img\n                src=\"https:\/\/doasense.com\/wp-content\/uploads\/2026\/08\/sensodyne-rapid-standi.webp\"\n                alt=\"Sensodyne H\u0131zl\u0131 Rahatlama ayakl\u0131 \u00fcr\u00fcn te\u015fhir stand\u0131\"\n                width=\"1200\"\n                height=\"805\"\n                loading=\"lazy\"\n                decoding=\"async\">\n        <\/figure>\n\n    <\/div>\n\n    <p class=\"doa-sensodyne-gallery-caption\">\n        Award-winning floor-standing display stand designed for Sensodyne Rapid Relief.\n    <\/p>\n\n    <h2>From brand identity to three-dimensional display design<\/h2>\n\n    <p>The design of the Sensodyne Rapid Relief stand is based on the white and blue colors used in the product packaging, as well as the brand&#039;s characteristic curved graphic design language.<\/p>\n\n    <p>The dynamic blue form on the packaging was transformed into a powerful three-dimensional design element on the side of the stand. Thus, the brand identity was not limited to graphic applications; the silhouette and overall geometry of the stand were also designed to maintain the same visual language.<\/p>\n\n    <p>The resulting unique design allowed Sensodyne products to be easily spotted from a distance within the point-of-sale area, while also facilitating a direct association of the stand with the brand.<\/p>\n\n    <h2>A structure that addresses visibility and product access together.<\/h2>\n\n    <p>It&#039;s just as important for a product display stand to present its products in an organized and accessible manner as it is to attract attention. Therefore, the design aimed to create a balance between visual impact and functionality.<\/p>\n\n    <p>The stand&#039;s four-tier shelving system allowed Sensodyne products to be displayed at different eye levels. The open shelving structure facilitated easy viewing and direct selection of the product by the consumer, while the large brand area at the top created a strong communication surface visible from various points of the point of sale.<\/p>\n\n    <p>The curved side form defined the stand&#039;s core character, while combining the graphic design area with the product display section into a single unit.<\/p>\n\n    <h2>An early indication of our design approach.<\/h2>\n\n    <p>The Sensodyne floor-standing display is an early example of Doa Sense&#039;s design philosophy, which it continues to this day: developing brand-specific, producible, functional display solutions that provide strong visibility in point-of-sale conditions.<\/p>\n\n    <p>For us, a good display stand design is not just an ordinary carrier with a brand logo on it. It&#039;s a sales communication tool that strengthens the product&#039;s positioning on the shelf, transforms the brand message into a physical experience, and effectively manages the moment of contact with the consumer.<\/p>\n\n    <p>In the Sensodyne project, visual codes taken from the product packaging were transferred to the stand&#039;s form, creating a strong design unity between the brand and the display unit.<\/p>\n\n    <h2>The goal that has remained unchanged since 2010.<\/h2>\n\n    <p>Winning second prize in the Packaging Star Awards 2010 Design Competition was a significant milestone in Doa Sense&#039;s design journey.<\/p>\n\n    <p>Although production technologies, materials, and retail environments have changed over the years, our core objective remains the same: to develop display solutions tailored to each brand&#039;s needs, enhancing product visibility and creating a strong point-of-sale presence for the brand.<\/p>\n\n    <p>Today, we approach all our projects, from freestanding stands to countertop displays, shelving applications to gondola and display coverings, with the same design discipline.<\/p>\n\n    <p>Because we believe that an effective display solution should not only showcase the product, but also make the brand visible and support the consumer&#039;s purchasing decision.<\/p>\n\n<\/article>","protected":false},"excerpt":{"rendered":"<p>In 2010, when Doa Sense was still in its early years, our Sensodyne Rapid Relief floor-standing display won second prize in the Display Products category of the 2010 Crescents and Stars for Packaging Competition. This award recognized not only a successful project but also an early example of our approach to combining brand identity, product visibility, and point-of-sale requirements within a single design. Sensodyne\u2026 <a title=\"Our Sensodyne Floor-Standing Display Won Second Prize in 2010\" class=\"read-more\" href=\"https:\/\/doasense.com\/en\/sensodyne-ayakli-stand-tasarim-odulu-2010\/\" aria-label=\"Read more about our Sensodyne Floor Stand Design: Second Place Award in 2010\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":2558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[198],"tags":[],"class_list":["post-2557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kurumsal-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/posts\/2557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/comments?post=2557"}],"version-history":[{"count":9,"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/posts\/2557\/revisions"}],"predecessor-version":[{"id":2574,"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/posts\/2557\/revisions\/2574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/media\/2558"}],"wp:attachment":[{"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/media?parent=2557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/categories?post=2557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doasense.com\/en\/wp-json\/wp\/v2\/tags?post=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}