GLIMO Toothbrush Countertop Stand

GLIMO wanted to present its toothbrush products in a more visible, organized, and easily accessible display area in pharmacies and personal care stores. The goal of the project was to highlight the small-packaged toothbrushes without them getting lost on standard shelves, to enable customers to easily find the product suitable for their age group and usage needs, and to create strong point-of-sale communication for the brand in the oral care category.

In response to this need, a countertop hanging toothbrush stand was designed for GLIMO. The stand's hook display structure allows for the organized display of adult toothbrushes, children's toothbrushes, baby toothbrushes, soft toothbrushes, medium-hard toothbrushes, hard toothbrushes, toothbrushes for sensitive teeth, orthodontic toothbrushes, travel toothbrushes, toothbrushes with caps, multi-toothbrush packs, and oral care products with different brush head designs. The hook areas keep the front of the product packaging visible, allowing customers to easily examine the products.

This application can be defined in different ways such as countertop stand, countertop hanging stand, hook stand, hanging display stand, hook display, counter display, POS countertop stand, and toothbrush display stand. While the countertop structure brings products closer to the customer's eye level, the hanging system allows for the organized display of numerous small packages in a limited area. This creates an additional sales area around the checkout counter, pharmacy counter, or oral care shelf.

The display stand can be adapted during promotional periods to include toothpaste, mouthwash, dental floss, interdental brushes, tongue cleaners, toothbrush cases, and travel-sized oral care kits alongside toothbrushes. Presenting all products together in one place makes it easier for customers to consider complementary products for their daily oral care. The header and brand communication area also support the visibility of new products, multi-packs, discounts, or oral care campaigns for children.

The GLIMO countertop hanging toothbrush stand can be used in pharmacies, medical supply stores, oral and dental health product stores, cosmetic chains like Watsons and Gratis, personal care stores, supermarkets, hypermarkets, personal care sections of chain stores, gas station convenience stores, pharmacies around hospitals, and promotional areas. Pharmacy counters, cash registers, oral care sections, and children's product sections are particularly suitable points of sale for effective placement of the stand.

As a result of the project, GLIMO gained the opportunity to present its toothbrushes and oral care products in a more visible, accessible, and organized display area. The countertop hanging display stand allowed customers to easily compare different types of toothbrushes, while providing the brand with a compact yet powerful display solution in pharmacies and personal care retail outlets.