Maybelline Lash Sensational Body Mascara Stand

Maybelline New York wanted to present its Lash Sensational mascara range in a more visible and easily accessible brand area at the point of sale. The goal of the project was to differentiate mascara products from standard cosmetic shelves, create a striking campaign point within the lash makeup category, and allow customers to more easily choose the right product for their needs from among the different mascara options.

To meet this need, a body mascara stand focusing on Lash Sensational was designed for Maybelline. The layered and compact display layout allows for the organized display of different lash makeup products such as Lash Sensational mascara, volumizing mascara, lengthening mascara, lash-lifting mascara, waterproof mascara, intense black mascara, fan-effect mascara, Sky High mascara, Colossal mascara, and Falsies mascara. The vertical and visible positioning of the products facilitates easy comparison of packaging and different mascara lines for the customer.

The stand can also be adapted to campaign concepts created with other Maybelline eye makeup products. Eyeliner, gel eyeliner, liquid eyeliner, eyebrow pencil, eyebrow mascara, eyebrow setting spray, eyebrow powder, eyeshadow palette, single eyeshadow, and eye makeup remover can be presented in the same display area along with mascara products. This way, customers can discover products to complete their eye makeup alongside mascara in the same branded area.

For Maybelline's complexion makeup products, foundation, serum foundation, BB cream, concealer, illuminating concealer, makeup primer, powder, blush, bronzer, contour product, highlighter, and makeup setting spray can be displayed using this body stand concept at different times. Similarly, for lip makeup campaigns, lipstick, liquid matte lipstick, glossy liquid lipstick, lip gloss, lip balm, and lip liner products can be adapted to the same structure. This allows Maybelline to create a reusable display infrastructure for new product launches or multi-product campaigns in the eye, complexion, and lip makeup categories.

The Maybelline Lash Sensational body mascara display stand can be used in cosmetic chains like Watsons, Gratis, and Rossmann, perfumeries, beauty stores, makeup-focused cosmetic shops, personal care stores in shopping malls, cosmetic floors of department stores, duty-free shops, airport cosmetic areas, travel retail outlets, cosmetic sections of supermarkets and hypermarkets, and seasonal pop-up stores. It's an effective point-of-sale solution, especially for new mascara launches, discount campaigns, special occasion sets, and Christmas makeup collections.

As a result of the project, Maybelline gained the opportunity to present its Lash Sensational mascara products in a more visible, accessible display area that reflected the brand's dynamic makeup world. The body mascara stand allowed customers to easily discover the different mascara varieties, while creating a powerful, adaptable cosmetic display solution for eye makeup, face makeup, and lip makeup products.