Penti Metal Center Display Stand

Instead of simply displaying its wide range of products on walls and shelves within the store, Penti needed an eye-catching central display area where customers could walk around and examine the products from different angles. The goal of the project was to bring promotional and seasonal products to the most visible point in the store, present the product variety in a more organized manner, and support Penti's colorful, retail-focused brand communication with a strong concept.

In response to this need, a versatile, metal-framed, free-standing display stand was designed for Penti. The stand can be adapted to neatly display women's lingerie, including bras, panties, bralettes, tops, bustiers, tank tops, bodysuits, corsets, garter belts, slips, babydolls, socks, tights, ankle socks, booties, knee-high socks, house socks, pajamas, pajama sets, nightgowns, bathrobes, slippers, and loungewear. The same structure can also be used to showcase seasonal Penti collections such as swimwear, bikinis, bikini tops, bikini bottoms, beach dresses, pareos, beach accessories, and sportswear and casual wear.

Penti's central display stand can be utilized for both men's and children's product lines with different campaign strategies. Men's underwear, boxers, undershirts, men's pajama sets, men's socks, swim shorts, slippers, and loungewear; and girls' and boys' pajamas, underwear, boxers, undershirts, socks, activewear, casual wear, swimwear, and beachwear, along with accessories, can be separated by product group within the same display system. This allows the brand to showcase different collections for the new season, back-to-school season, holidays, New Year's, Mother's Day, summer season, or sale campaigns through a single point-of-sale solution.

Metal center display stands are a robust in-store application that can be used as an alternative to floor stands, tall stands, island stands, concept display stands, floor displays, and pallet stands. The stand's open design allows customers to view products from different angles and creates a natural focal point for the promotional area during in-store circulation. The metal frame provides a long-lasting, robust, and reusable display solution for high-traffic stores.

Penti metal central display stand can be used in Penti stores and showrooms, clothing stores in shopping malls, street stores, outlet stores, outlet shopping malls, multi-brand women's clothing stores, lingerie stores, hosiery and tights stores, pajama and loungewear stores, swimwear and beachwear stores, lingerie floors of department stores, department store format retail points, seasonal pop-up stores, shopping mall event areas and campaign corridors.

As a result of the project, Penti gained the opportunity to present its product range in a more visible and discoverable store layout. The freestanding island-type metal stand directed customers to campaign products, moved brand communication to the central area of the store, and enabled different collections to be effectively displayed within the same concept.