Sensodyne Central Area Display Stand

Instead of simply displaying its toothpaste, toothbrushes, and oral care products on shelves in stores, Sensodyne wanted to present them in a separate concept area that strongly reflected the brand's expertise in sensitive dental care. The goal of the project was to create a unique display experience where customers could examine different Sensodyne products in one place, more easily understand the brand's product lines, and be easily noticeable from a distance in busy sales areas.

In response to this need, a versatile and layered central display stand with a concept design was prepared for Sensodyne. The stand allows for the organized display of products such as toothpaste for sensitive teeth, daily care toothpaste, whitening toothpaste, restorative care toothpaste, toothbrushes, sensitive toothbrushes, mouthwash, dental floss, interdental brushes, and other oral care products. Open shelves and peripheral display areas help customers view products from different angles of the stand and easily select the oral health product that suits their needs.

The circular and multi-faceted design of the Sensodyne product stand provides a powerful brand space that goes beyond a classic floor-standing display. This application is a point-of-sale solution that can be categorized in various ways, such as floor-standing stands, tall stands, island stands, center display stands, concept display stands, and floor displays. Its independent position within the store encourages customers to browse the products; it makes Sensodyne's messages visible from multiple directions through banners, product benefit communications, and brand graphics. Thanks to its island-type structure, it creates a strong campaign point as an alternative to center-of-sale and pallet stand applications.

The Sensodyne concept center display stand can be used in pharmacies, medical supply stores, dental hygiene outlets, cosmetic chains like Watsons and Gratis, personal care stores, supermarkets, hypermarkets, grocery stores, discount stores, pharmacies near hospitals, campaign areas within shopping malls, and the personal care sections of large department stores. It is an effective solution, especially for oral care products, for campaigns, new product launches, shelf replenishment, and seasonal brand visibility efforts.

As a result of the project, Sensodyne gained the opportunity to display its toothbrushes, toothpaste, and other oral care products in a more visible, organized, and professionally designed concept that reinforced the brand's image of expertise. The island-style central display stand allowed customers to easily discover the product range, while providing the brand with a strong campaign and visibility area in pharmacies, medical supply stores, and modern retail outlets.