Veet Freestanding Wooden Display Stand

Veet wanted to present its personal care products for unwanted hair removal in a more visible, organized, and easily comparable way at the point of sale. The aim of the project was to separate waxing and hair removal products from standard cosmetic shelves, to make it easier for customers to find the solution suitable for their skin type and usage habits, and to strongly highlight Veet's product communication within the store.

To meet this need, a wooden display stand with shelves and legs was designed for Veet. The layered display areas allow for the organized presentation of wax strips, cold wax strips, facial wax strips, body wax strips, wax strips for sensitive skin, hair removal cream, in-shower hair removal cream, hair removal spray, waxing kit, after-waxing care product, and other Veet products for unwanted hair removal. This allows customers to easily compare product varieties and find the right hair removal product for their needs all in one place.

The freestanding wooden display stand gave Veet a campaign area separate from the personal care section. The header and shelf communication surfaces help bring product range, usage area, campaign message, or new product announcement directly to the customer's attention. The open shelf arrangement makes both product selection and in-store shelf arrangement easier by keeping the fronts of small packaged waxing strips and hair removal creams visible.

Veet freestanding wooden display stands can be used in pharmacies, dermocosmetic outlets, personal care stores like Watsons and Gratis, cosmetic chains, supermarkets, hypermarkets, chain stores, discount markets, gas station convenience stores, in-shopping mall promotional areas, and other points of sale selling beauty and care products. It is an effective point-of-sale solution, especially for seasonal display areas created for personal care products during the summer, holiday season, and special occasion promotions.

As a result of the project, Veet gained the opportunity to present its waxing strips, depilatory creams, and other unwanted hair removal products in a more visible, accessible, and organized brand space. The wooden-footed stand enhanced the brand's point-of-sale visibility while making it easier for customers to access personal care products tailored to their needs.