Tefal Wooden Iron Display Stand

Tefal wanted to display its ironing and garment care products in a more visible, organized, and easily accessible area at the point of sale. The goal of the project was to separate small household appliances such as steam irons, generator irons, steam generators, and upright steam irons from the standard shelf arrangement; and to highlight the design, packaging, and brand communication of the products with a stronger presentation.

In response to this need, a shelved, freestanding, wooden iron display stand was designed for Tefal. The layered display areas helped to present iron products of different models and packaging sizes in an organized manner, while the brand communication on the top cover and front surfaces ensured that Tefal was noticeable from a distance within the store. The wooden body gave the products a warmer, more sophisticated, and more harmonious display character that complemented the store furniture, showcasing their technical and functional world.

Thanks to its freestanding wooden stand, Tefal created a separate brand space for its ironing products. Displaying the products in one place allowed customers to compare different iron models and more easily evaluate the solution that best suited their needs. The stand also provided additional visibility for campaign messages, product ranges, accessory information, or point-of-sale communication, creating a stronger product experience reminiscent of a showroom stand.

The Tefal wooden iron display stand can be used in Tefal showrooms, technology stores, small appliance stores, white goods dealers, home living stores, electronics and home appliance floors of large department stores, in-shopping mall campaign areas, DIY stores, and physical delivery-showroom areas of online sales points. It is an effective solution, especially for new product launches, seasonal campaigns, wedding shopping periods, and special sales areas for home living products.

As a result of the project, Tefal gained the opportunity to present its ironing and garment care products in a more visible, accessible display arrangement that reinforced the brand's perception of quality. The wooden-legged stand strengthened product awareness at the point of sale, while helping customers more easily select the right product from among the small household appliances.