Knorr Demountable Wooden and Metal Display Stand

Knorr needed a robust point-of-sale solution that would allow it to display its wide variety of food preparation and food products in a more visible, organized, and easily accessible manner within the supermarket. The aim of the project was to separate products such as instant soups, bouillon, seasonings, spices, cooking mixes, and sauces from standard food shelves, enabling customers to easily find the products they needed within the same brand area.

In response to this need, a display stand with shelves and legs, combining wood and metal components, was designed for Knorr. The layered display system allows for the organized presentation of ready-made soups, instant soups, bouillon, beef bouillon tablets, chicken bouillon tablets, vegetable seasoning, cooking mixes, pasta sauce, salad dressing, soup mixes, spice mixes, oven dish mixes, rice and meatball mixes, and other practical meal preparation products. Thus, customers can see all the Knorr products they might need for daily meal preparation in one place and easily choose from the variety of products.

The stand's modular design provided a logistical advantage in campaigns involving shipments to numerous retail locations. Parts could be packaged more efficiently during shipping and storage, while the robust shelving system, combining wood and metal, offered a durable display area once assembled in the store. The header, front surface, and shelf communication areas also directly brought Knorr's campaign messages, recipe suggestions, or product lines to the customer's attention.

Knorr demountable wooden and metal display stands can be used in supermarkets, hypermarkets, wholesale markets, chain stores, discount markets, neighborhood markets, grocery stores, gas station convenience stores, wholesale food sellers, canteens, hotel mini-markets, and all sales points with high food shopping volumes. It is a functional solution for creating additional sales space, especially in dry goods sections containing soups, bouillon, spices, sauces, and meal replacement products, as well as at aisle ends, entrance areas, and during seasonal campaigns.

As a result of the project, Knorr gained the opportunity to display its various food preparation products in a more visible and organized brand space. The freestanding display stand made it easier for customers to discover the product range, while its demountable structure offered the brand a practical point-of-sale solution in terms of shipping, installation, and reuse.