BIC Illuminated Metal Display Stand

BIC wanted to present its wide variety of stationery products in a display area that customers could easily browse, that would be noticeable from a distance within the store, and that would strongly convey brand communication. The need for the project was to bring together BIC's different product categories in an organized and eye-catching manner on a single freestanding stand, instead of displaying pens and school supplies haphazardly on standard shelves.

In response to this need, a lighted, metal, and shelved stationery display stand was designed for BIC. The tiered shelving system allows for the separate display of ballpoint pens, gel pens, pencils, mechanical pencils, felt-tip pens, highlighters, pastels, colored pencils, crayons, crayons, erasers, pencil sharpeners, stickers, sticker sheets, and other school and stationery products according to their product group. The open shelving allows customers to see and easily select products, while the illuminated BIC logo at the top contributes to the brand's visibility from a distance within the store.

The metal frame was chosen for its durability and robustness, particularly in high-traffic stationery and school supply retail locations. The multi-tiered structure of the stand allowed for the display of small, packaged pens and accessories without obstructing each other; presenting different colors, series, and product types within the same brand area also facilitated customer selection. Thus, BIC was able to showcase its promotional products, back-to-school collections, and everyday stationery items within a more organized shopping experience.

The BIC illuminated metal stationery stand can be used in stationery stores, bookstores, school supply chain stores, toy stores, hypermarkets, stationery sections of chain supermarkets, promotional areas within shopping malls, and special sales points created during the school season. At the end of the project, BIC's pens, paints, and stationery products were displayed in a more visible, accessible, and organized brand space, while the illuminated stand strengthened brand awareness within the store.