Sensodyne Freestanding Toothpaste Display Stand

Sensodyne needed a dedicated display area where it could showcase its toothbrushes, toothpaste, and oral care products in a more visible, organized, and easily accessible way at the point of sale. The aim of the project was to bring together different oral health products under a single brand, allow customers to easily compare product varieties, and strongly highlight Sensodyne's communication focusing on sensitive dental care within the store.

In response to this need, a shelved and freestanding toothbrush display stand was designed for Sensodyne. The tiered shelving structure allows for the organized display of toothbrushes, toothpaste, mouthwash, dental floss, and other oral care products according to their product group. Open shelves enable customers to easily view and pick up products, while the stand's wide front surface and top cap help ensure Sensodyne branding is easily noticeable from a distance.

Thanks to the freestanding display unit, Sensodyne products gained a separate oral care area distinct from the standard shelf arrangement. The shelving system allowed for the presentation of numerous product varieties without obstructing each other's visibility, while also enabling the brand to communicate campaigns, new products, or product benefits directly alongside the products. This made it easier for customers to evaluate the right toothpaste and toothbrush options according to their oral health needs.

The Sensodyne freestanding toothpaste and toothbrush display stand is an effective solution for use in pharmacies, chain supermarkets, hypermarkets, personal care stores, points of sale like Watsons and Gratis, oral care departments, and stores selling health products. At the end of the project, Sensodyne presented its oral care products in a more organized and eye-catching display area, while strengthening brand visibility and campaign communication at the point of sale.