Dove Pasta Type Island Display Stand

Dove needed a powerful display solution to consolidate its wide range of personal care products into a single brand area within the store; a display where customers could see different product groups simultaneously and easily browse products by moving around the stand. The goal of the project was not just to showcase the products; it was to separate Dove's care, cleaning, and daily use products from the crowded shelves, bringing brand visibility to the center of the sales area.

In response to this need, cake-shaped, floor-standing, and island-type display stands were designed for Dove. Thanks to its circular, layered structure, the entire perimeter of the stand was used as a product display area. Bar soap, liquid soap, shower gel, body wash, shampoo, conditioner, hair care product, hair mask, deodorant, roll-on, body lotion, hand cream, facial cleanser, and other Dove personal care products can be neatly arranged on the same stand according to their different packaging sizes. This allows customers to compare the product groups they need in one place and explore Dove's different care categories together.

The open and versatile structure of the island-type stand allows the brand message to be perceived from multiple directions in the busy central areas of the store. Therefore, as an alternative to central area stands and pallet stands, it offers an effective solution, especially for seasonal campaigns, new product launches, and projects where multiple product families need to be displayed together. The top header and layered display surfaces help the Dove logo and campaign communication to be noticed from a distance, while the separation of products by category strengthens the aisle layout and customer experience.

Dove island-type display stands can be used in supermarkets, hypermarkets, chain stores, discount stores, personal care stores, cosmetic chains like Watsons and Gratis, pharmacies, gas station convenience stores, shopping mall promotion points, and central areas of large department stores. It is a functional point-of-sale application, especially for personal care campaigns where shampoo, conditioner, soap, shower gel, deodorant, and body care products are highlighted together.

As a result of the project, Dove gained a visible island area that creates a shopping experience around the brand, instead of simply presenting its products scattered on shelves. The freestanding island-style stand neatly displayed numerous personal care products while reinforcing brand awareness and campaign visibility in the store's most valuable central areas.