Cappy Demountable Wooden Display Stand

Cappy needed a display stand where it could showcase its fruit juices, fruit drinks, and soft drinks in a strong, independent brand space within the supermarket, and which could be economically and practically distributed to different points of sale. The project aimed not just at a shelving structure to carry the products, but at a holistic point-of-sale solution that would make Cappy's colorful and fruit-focused communication visible within the store and allow customers to easily browse the beverage options.

In response to this need, a shelved, freestanding, and demountable wooden display stand was designed for Cappy. The multi-tiered shelving system allowed for the organized display of fruit juices, nectars, fruit drinks, and soft drinks in various packaging sizes on the same stand, while the front and side communication surfaces highlighted the brand's product images and campaign messages. The Cappy logo on the top header also created a strong brand signature that made the stand noticeable from a distance.

Designing the stand in a demountable form provided a significant advantage in terms of the project's logistical goals. The parts could be packaged to take up less space during shipment; this facilitated the transportation and storage process in campaigns involving shipments to numerous points of sale. The wooden stand, which could be quickly assembled upon arrival at the store, could be disassembled and re-transported if needed, or reused in different campaign periods.

The Cappy demountable wooden display stand is an effective solution for use in supermarkets, hypermarkets, chain stores, gas stations, juice, soft drink and beverage sections, canteens, and points of sale with high customer traffic. As a result of the project, Cappy products gained a more visible and organized display area; the brand, in turn, acquired a reusable, freestanding beverage stand that carries its strong visual identity within the store and provides shipping advantages.