Reckitt Benckiser Roll Up Banner

Reckitt Benckiser wanted to present its diverse brand and product communications in a consistent, eye-catching, and easily deployable format at points of sale and corporate events. The goal of the project was to bring together brands' campaign messages, product benefits, and corporate image in a single vertical communication space; creating a portable promotional solution that could be quickly deployed wherever needed.

In response to this need, roll-up banner applications were prepared for Reckitt Benckiser, adapted to different brand identities. Each banner was designed taking into account the respective brand's colors, logo, product images, and communication messages. Thanks to the vertical printing surface, the messages were presented in a readable format from a distance, while different product campaigns gained visibility within the same corporate quality standard.

The use of roll-up banners offers a significant advantage, especially in projects where the same communication needs to be applied across multiple stores, events, or promotional points. The ease of setup, portability, and compact storage of the stands when not in use allowed Reckitt Benckiser to reuse campaign materials in different locations. This enabled brand communications prepared for different categories such as home care, hygiene, and personal care products to be quickly delivered to the point of sale without the need for additional setup.

Reckitt Benckiser roll-up banner applications offer a flexible promotional solution suitable for pharmacies, supermarkets, personal care stores, chain retailers, corporate meetings, launches, and brand events. At the end of the project, brands gained a portable, reusable, and corporately strong communication tool that conveys their product and campaign messages more visibly.