ATU Duty Free Freestanding Banner Stand

ATÜ Duty Free needed an in-store communication solution that would allow them to prominently display promotional products and price messages from a distance at their high-traffic locations. The goal of the project was to enable customers to quickly see promotional information within their shopping flow and create an eye-catching advertising space that directs them to the relevant product group.

In response to this need, a metal-legged banner stand with a large vertical printing surface was designed. The banner area provides a clear communication surface where campaign prices, product images, and brand messages can be read at a glance, while the metal-legged structure helps the stand to be positioned stably and securely within the store. Unlike roll-up systems, this application was designed as a fixed and independent free-standing advertising panel.

Thanks to the stand, ATÜ Duty Free gained an additional communication space that enhanced the visibility of its tobacco products and other promotional items around the shelves or checkout counters. Large price information and high-contrast visuals helped customers quickly grasp the promotion, while also guiding them towards the correct product category. The slim form of the metal-footed banner stand allowed for the creation of an effective promotional point without unnecessarily occupying the sales area.

ATÜ Duty Free's freestanding banner stand is a functional solution that can be used for price announcements, product campaigns, and brand communication in airport duty-free shops, travel retail outlets, department stores, supermarkets, and high-traffic sales areas. The project resulted in increased campaign visibility and the creation of a clear and professional in-store advertising application that directs customers to the relevant product area.