Cose Donna Pool Stand

Cose Donna needed a dedicated display area where it could showcase its cosmetic products in a more visible and organized manner at the point of sale, and where brand communication could be established right next to the products. The goal was to create an independent campaign point that would draw the customer's attention to the brand, rather than simply arranging the products on a shelf.

In response to this need, a pool stand was designed to complement Cose Donna's blue-toned brand identity. The stand's body allowed for the products to be displayed collectively and easily in a single area, while the vertical brand space created a visible communication surface at the point of sale. Thus, product packaging and the brand message were brought together in a simple yet powerful display arrangement.

Thanks to the pool display system, Cose Donna products gained a distinct visibility that set them apart from other brands in the cosmetics aisle. The organized presentation of products in one place helped customers browse the options more easily, while branded surfaces supported the direct transmission of campaign or new product messages. The compact design offered a display solution that was easy to position within the store, efficiently utilizing sales space.

The Cose Donna pool stand was designed for use in cosmetic stores, personal care chains like Watsons and Gratis, supermarket chains, the cosmetics sections of hypermarkets, and other points of sale selling beauty products. As a result of the project, Cose Donna gained the opportunity to present its products in a more visible, organized, and point-of-sale experience that reflected the brand's character.