Julian Nail Polish Pool Stand

Julian needed a brand-specific display solution to present his nail polish products in different colors and series in a more organized, eye-catching, and easily viewable way at the point of sale. The goal was to keep the numerous small packages from getting mixed up, especially in the cosmetics section, allowing customers to easily see the color options and quickly identify promotional products.

In response to this need, a nail polish display stand was designed to suit Julian's colorful and energetic brand world. The product display area in the body of the stand helps to present nail polish, nail care products, and manicure products together in an accessible and organized manner, while the brand communication in the upper section ensures that the stand is noticeable from afar. Thanks to its compact free-standing structure, the products gained an independent campaign area that separated them from other cosmetic brands on the shelf.

With its pool display system, Julian brought together different nail polish colors and product varieties in a single location, in line with customer browsing habits. This arrangement both facilitated product selection and helped the sales team manage the product arrangement on the shelf more practically. Brand-specific visual communication also encouraged customers to gravitate directly towards Julian products.

Julian's nail polish display stand offered an effective display solution that could be used in personal care stores like Watsons and Gratis, cosmetic stores, chain supermarkets, hypermarkets' cosmetic sections, and beauty product sales points. As a result of the project, Julian's nail polish and nail care products gained a more visible, organized, and inviting display arrangement.