Eczacıbaşı Selin Spider Stand

The main goal of this spider stand design, developed for Eczacıbaşı Selin, is to create a strong backdrop in the event area by bringing together numerous product visuals on a single large brand surface.

The curved spider stand system creates a large graphic surface when opened. Selin's brand's different products, logo, and product category are all seamlessly integrated across this surface using light-colored visuals. Thanks to the large printing area, the brand gains a more powerful communication space that fills the environment, rather than being presented as a single small panel within the visitor's field of vision.

In this project, the spider stand was not used alone, but was designed in conjunction with a freestanding display unit located at the front. Thus, while the large graphic surface in the background carried the brand's visual identity, the front unit created a separate space for product presentations, demos, or visitor interaction.

The curved form, unlike a flat backdrop, makes the space more inclusive and supports brand perception from different viewing angles. This structure is particularly suitable for creating an eye-catching backdrop in trade shows, launches, dealer meetings, product presentations, and temporary campaign areas.

When not in use, the system can be folded down to a smaller transport volume. This feature allows a large-format visual surface to be reassembled in different locations, transforming the spider stand into an efficient display solution for portable brand communication.

The Eczacıbaşı Selin Spider Stand project is an application that strikes a strong balance between visual communication, portability, and event usability with its large printing area, curved form, and complementary front unit.