Durex Reflective Shelf Wraps

The reflective aisle wrap application prepared for Durex was designed to present sexual health products in a more organized, noticeable, and category-integrated manner at the point of sale. The aisle wrap, which blended seamlessly with existing market shelves, made the product area visible along the aisle through headers, vertical directional panels, and shelf front details.

Blue reflective graphic surfaces create a striking effect under store lighting, helping to differentiate the sexual health category from other personal care products. Condom varieties, lubricants, massage gels, and sexual health accessories are displayed in a single shelf arrangement, making it easier for customers to find the product group they are looking for.

Shelf dressing and category dressing solutions enhance brand visibility in supermarkets, hypermarkets, cosmetic stores, personal care stores, pharmacies, and other points of sale featuring related product groups. These shelf applications, implemented without altering the existing shelving system, both integrate seamlessly with the store layout and transform the product area into a stronger communication surface.