Koleston Illuminated Acrylic Gondola Cover

The Koleston Illuminated Acrylic Gondola Wrap project is a custom gondola and display application designed to showcase hair dyes, hair care products, shampoos, conditioners, hair masks, hair serums, color-protecting care products, and related personal care categories with strong brand visibility within the store. In this project, where the existing store gondola was wrapped in accordance with Koleston's corporate identity, green-toned acrylic side panels, an illuminated top header, branded shelf fronts, and organized product placement were combined to create an eye-catching category area. The illuminated brand header at the top increases visibility from a distance, while the multi-shelf structure allows for the organized display of hair dye boxes by shade. Thanks to the combination of side and front shelves, both main product groups and complementary hair care products can be effectively presented in the same sales area. The project is a versatile retail solution that can be considered as gondola wrapping, display area wrapping, gondola end application, category branding, in-store display unit, product display stand, and acrylic display system. This structure, suitable for use in cosmetic stores, personal care stores, beauty store chains, supermarkets, hypermarkets, and health and beauty product chains, helps differentiate the hair dye category from its competitors, allows consumers to find their desired shade more quickly, and strengthens brand perception. Thanks to illuminated acrylic details, an organized shelf layout, and high product capacity, a standard display area has been transformed into a powerful sales and communication point specifically for Koleston.