Knorr Bouillon Wooden Shelf Tray

The Knorr Broth Wooden Shelf Tray is a food POS (Point of Sale) application designed for the organized display of meat broth products on supermarket and chain store shelves, separating product groups on the shelf, and increasing brand visibility. The wood-look main body creates a strong contrast with the green and red colors of Knorr product packaging, while the brand message on the front section supports shelf communication. The transparent plexiglass product holder section allows promotional products to be shown directly to the consumer.

This application, an example of shelf tray, in-shelf display, product organizer, shelf management, and on-shelf visibility solutions used in FMCG and food retailing, helps keep products organized and neatly arranged within a defined area on the shelf. Supporting category blocking, planogram implementation, and retail execution processes, the design transforms a standard supermarket shelf into a brand-specific sales area. By using a shelf front graphic panel and product carrier sections together, both product stocking and shopper marketing communication are resolved on the same POSM (Point of Sale).

These wooden display trays, suitable for supermarkets, hypermarkets, and chain food stores showcasing fast-moving consumer goods such as bouillon, instant soups, spices, sauces, and condiments, create shelf impact, helping products stand out from competitors. Used in trade marketing and point-of-sale activations, these in-shelf display systems make it easier for consumers to notice the product, while ensuring campaign messages are delivered at the point of purchase and strengthening the brand's shelf space perception.