Strepsils Plexiglass Shelf Card

The Strepsils Plexiglass Shelf Card is an OTC POSM application designed to make the Strepsils and Strefen product line more visible on pharmacy shelves, group the product family in a prominent area, and strengthen seasonal communication at the point of purchase. The large graphic surface applied to the transparent plexiglass carrier highlights the "This Corner is the Winter Corner" message, giving a strong emphasis to winter shelf communication.

The plexiglass shelf card, used in pharmacy, OTC, and health product retail, is an example of shelf talker, shelf strip, shelf communication, shelf branding, and on-shelf visibility applications. Applicable to standard shelving systems with minimal intervention, the plexiglass shelf card allows for the positioning of brand messages at the shopper level without obstructing product visibility. This structure supports category blocking, planogram compliance, retail execution, and pharmacy merchandising processes.

Shelf-front POSM solutions used in OTC categories such as throat lozenges, lozenges, throat sprays, cold and flu products, immune support products, and vitamins, help differentiate the product group from competitors and strengthen its visibility within the category. By extending the communication surface to the shelf edge, shelf impact is increased, while shopper marketing and trade marketing messages are delivered directly to the point of purchase.

Developed for Strepsils, this plexiglass shelf card creates a strong branded shelf effect despite its low volume. Suitable for seasonal campaigns, new product launches, category guidance, and in-pharmacy promotional display applications, it combines shelf communication, brand awareness, and product availability in a single POSM solution.