Canbebe Modular Injection Stand

The Canbebe Modular Injection Display Stand was developed to showcase diaper and baby care products with high visibility in modern retail locations and to strengthen brand blocking. The core need of the project was to create a durable floor display solution that could systematically display diaper SKUs of different pack sizes, have a high stock carrying capacity, and could be easily deployed in the field during campaign periods.

Modular plastic injection construction allows for the mass production of the stand's shelving and support elements in standard sizes, while offering high durability for in-store use. The multi-level shelving system supports the sorting of diaper packages in newborn, mini, midi, and various other sizes according to planograms, allowing shoppers to easily compare them.

Canbebe's corporate colors of purple, yellow, and white were strongly used on the side panels, shelf fronts, and header areas to create high brand visibility within the point of sale. The wide side surfaces provide additional communication space for product benefits, size information, and campaign messages, while the top logo panel enhances the stand's visibility from a distance.

The modular injection molding system reduces logistics volume thanks to its advantage of disassembled shipment, and enables rapid store penetration in high-volume trade marketing applications. The system can be adapted to different point-of-sale needs in terms of shelf number and display height as required.

Developed for Canbebe, this diaper display stand is a functional merchandising solution that can be used in supermarkets, hypermarkets, mother-baby stores, and chain retail outlets to create secondary display space, increase category visibility, boost product facings, and support shopper conversion rates.