Canped Plastic Injection Stand

The Canped Plastic Injection Display Stand was developed to display adult diapers, incontinence diapers, and incontinence care products in a more visible, organized, and accessible manner at points of sale. The fundamental need of the project was to create a durable merchandising solution with high load capacity and suitable for intensive field use, capable of presenting product SKUs with different package sizes in a planogram layout within a single display unit.

The plastic injection molded body structure supports the stand's use as a robust and long-lasting POS display system suitable for mass production. Thanks to its multi-tiered shelving system, different product groups such as adult diapers, pull-up pads, and incontinence pads can be separated within categories. This structure helps shoppers compare products more quickly and find the product they need more easily.

Canped's corporate colors of blue, white, and orange were used to create a strong brand blocking effect on the stand's header, side panels, and shelf front areas. Product benefits, uses, and target user communication elements were featured on the side surfaces, while the lower body area served as an additional visibility surface supporting the brand message. Thus, the stand became not just a product-carrying unit, but also a brand communication tool operating at the point of sale.

The plastic injection molding system, suitable for disassembled shipment, offers logistical ease and the advantage of quick installation. This provides operational efficiency, especially for widespread field deployments in multi-point trade marketing applications, pharmacy chains, medical supply stores, and organized retail channels. The shelving structure is designed to allow for the organized and balanced display of bulky adult diaper packages.

This floor display solution developed for Canped is a functional point-of-sale application designed to increase category visibility, create secondary display space, increase the number of product facings, and support the purchasing decision at the point of sale. Strengthening brand awareness in the adult care and incontinence category, this stand is an effective shopper marketing tool in medical retail.