Otacı Demountable Plastic Shampoo Stand

The Otacı Demountable Plastic Shampoo Display Stand was developed to systematically showcase shampoos, hair care products, herbal care solutions, and various personal care SKUs under a single brand block at the point of sale. The project's core need was to create a functional POS display solution that could categorize products with varying packaging forms and heights, offer high product capacity, and strengthen the brand's natural care positioning in the sales area.

The six-tier open shelving system allows for the display of shampoos, hair oils, herbal extracts, conditioners, cosmetics, and boxed personal care products on separate shelf levels using a planogram arrangement. The wide product reach of the shelves facilitates shopper navigation, while the vertical blocking of different product families enhances the category blocking effect. Thanks to its high facing capacity, both product variety and stock visibility are maintained at the point of sale.

The stand's simple white and natural-toned design supports Otacı's brand image, which focuses on herbal care and natural ingredients. Repeated logo applications on the shelf fronts create brand continuity, while the top header area establishes a noticeable brand visibility point from a distance. This minimalist visual language highlights the colorful product packaging, helping shoppers more easily distinguish between product variants.

The modular plastic construction offers significant advantages in terms of mass production, easy shipping, low logistics volume, and rapid store setup. The ability to disassemble the stand facilitates storage and field operations, particularly in pharmacy chains, cosmetic stores, and multi-point retail rollout projects. The reusable modular structure also allows for the stand to be repurposed for seasonal campaigns and product launches.

This personal care display stand, developed for Otacı, is an effective merchandising solution that can be used to create secondary placement in pharmacies, perfumeries, cosmetic stores, dermocosmetic outlets, and chain retail channels, increase brand visibility in the hair care category, support cross-selling opportunities, and strengthen shopper conversion performance.