Soudal Dismountable Construction Chemicals Stand

The Soudal Demountable Plastic Construction Chemicals Display Stand was developed to showcase silicone, mastic, polyurethane foam, adhesives, and sealants in an organized and easily understandable manner according to their technical product groups at the point of sale. The fundamental need of the project was to create a functional POS display solution that safely carries construction chemicals of different packaging forms and weights in a single display unit, provides quick product navigation for professional users, and strengthens the brand's visibility in the building materials market channel.

The three-tier open shelving system allows for the separation of cartridge silicones, sealants, assembly adhesives, and aerosol polyurethane foams by product family. The ability to display packages of varying heights on the same stand creates flexibility in assortment management, while high facing capacity supports product availability and stock visibility. The open shelving architecture makes it easy for both professional and DIY shoppers to quickly find the products they need.

Soudal's red, black, and white corporate identity was used to create strong brand blocking on the header, side panel, and product communication surfaces. The large side panel functions as a communication panel conveying product use cases and technical solution messages, while the top logo area ensures the stand is easily noticeable from afar in the DIY store aisle. Thus, the display unit transforms from a structure that simply stocks products into an active shopper marketing tool that carries technical category information to the point of sale.

The modular plastic construction offers significant field advantages in terms of high-volume mass production, easy shipping, quick installation, and reusability. The detachable nature of the parts reduces logistics volume and storage needs, while helping to manage retail rollout operations more quickly in dealerships and DIY store chains. The design of the shelves to accommodate bulky and relatively heavy construction chemical packaging supports both the load-bearing capacity and in-store stability of the stand.

This floor display solution, developed for Soudal, is a functional merchandising solution that can be used in retail locations such as DIY stores, hardware stores, building materials dealers, and professional application product retailers to create secondary placement, provide category visibility, increase cross-selling opportunities, and support the purchasing decision at the point of sale.