Veet Modular Injection Stand

The Veet Modular Injection Stand was developed to present different product SKUs in the hair removal cream, waxing, and epilation categories under a single brand block at the point of sale in a visible, organized, and easily comparable manner. The core need of the project was to create a functional POS display solution that would create strong beauty visibility in the personal care category, differentiate different product variants using planogram logic, and accelerate the shopper's purchasing decision.

The multi-tiered shelving system allows for the organization of hair removal creams, waxing strips, and various epilation solutions according to product family, intended use, and packaging size. Shelf separations maintain product order while increasing the brand's visual presence within the category thanks to its high facing capacity. The open shelf architecture facilitates product access, supporting shopper navigation and product discovery.

Veet's characteristic brand palette of pink, purple, and yellow tones was used to create a cohesive visual identity across the front shelves, lower body, and header areas. The large upper communication area presents product benefit and lifestyle visuals at shopper eye level, ensuring the stand is easily noticeable from a distance in the cosmetics section. This design creates brand blocking, premium visibility, and strong shelf impact in the femcare and personal care categories.

The modular plastic injection system is suitable for high-volume trade marketing operations due to its mass production standard, ease of disassembled shipment, quick on-site installation, and reusability. Thanks to its compact footprint, the stand can be positioned outside the main category shelf, at the end of the aisle, in the campaign area, and at secondary placement points. This creates a flexible retail activation platform for seasonal promotions, new product launches, and category activations.

This floor display solution developed for Veet is an effective beauty merchandising application that can be used in cosmetic stores, personal care chains, supermarkets, hypermarkets, and organized retail channels to increase category visibility, support product penetration, create cross-selling opportunities, and strengthen shopper conversion performance.