Carina Perfume Stand

The Carina Perfume Stand is a free-standing POP display application developed to showcase perfumes, skincare products, serums, creams, lotions, and various cosmetic products at the point of sale with a strong brand story. The stand's characteristic human silhouette form and large visual surface differentiate it from classic rectangular display systems, creating a powerful visual impact within the store and making the Carina brand identity recognizable from a distance.

The multi-tiered shelving structure allows for the separation of different product groups by category, the placement of hero SKUs at eye level, and the presentation of the product portfolio with a controlled planogram. In the perfume and cosmetics industry, where shopper behavior—closely examining the product, comparing packaging, and engaging in tester experiences—is important, the open and accessible structure of the shelves provides an advantage in terms of product interaction. Transparent protectors used at the front of the shelves help in the organized positioning of small-volume cosmetic packaging.

In the perfume and beauty categories, the primary goal of POP (Point of Sale) applications is not just to transport products, but to make the brand's presence visible at the point of sale. The large-scale lifestyle visual used at the Carina stand supports the perception of premiumization, while the logo area at the top reinforces the brand blocking effect. This structure can create a high stand-out at the gondola head, beauty zone, campaign area, or secondary placement points within the store. Positioning products at different shelf levels supports assortment visibility and category navigation performance while maintaining the facing layout.

Carina Perfume Display Stand is a merchandising solution suitable for perfumery, cosmetics stores, beauty stores, personal care chains, department store cosmetics sections, and selected pharmacy channels, encompassing perfume displays, cosmetic displays, skincare displays, and freestanding displays. The project integrates fundamental POP and trade marketing objectives used in the perfume and cosmetics industry—such as brand visibility, shelf impact, product blocking, hero product placement, planogram discipline, secondary display, and shopper engagement—all within a single display structure.