Elseve Elvive Stand

The Elseve Elvive Stand is a special standing display application developed by L'Oréal Paris to showcase its hair care products with strong brand visibility at the point of sale. Designed to function as both a hair care product stand and a shampoo stand, it facilitates direct interaction between the consumer and products such as shampoo, conditioner, hair mask, serum, styling mousse, spray, and other hair styling products.

The stand's vertical form and strong use of purple create a cohesive look with the packaging and campaign visual language of the Elseve Elvive product family, while ensuring high visibility within the store. The campaign visual and brand logos positioned at the top act as a header, supporting product communication from a distance. The shelves and product carrier areas on the body allow for the organized display of different packaging types.

This application, which can be evaluated in the categories of floor-standing cosmetic stands, hair care product stands, shampoo stands, personal care stands, and floor displays, is designed for use in cosmetic chains, personal care stores, supermarkets, hypermarkets, and retail outlets with high traffic areas. Thanks to the secondary display area created outside the main shelf, it offers an effective merchandising solution for new product launches, campaign periods, product line communication, and cross-selling efforts.

Depending on the project, the materials and production technique can be applied in a hybrid structure using acrylic/plexiglass, wood, plastic, and metal carrier components. The combined use of formed visual panels, decorative product models, and brand graphics distinguishes the stand from classic shelf displays. The durable construction ensures stable product transport and suitability for long-term store use.

The Elseve Elvive Floor Stand is an eye-catching POP display solution developed to increase product visibility in the hair care category, strengthen brand blocking within the category, make it easier for consumers to identify the product line, and create a strong brand experience at the point of sale.