Philips Cardboard Light Bulb Stand

Designed for Philips, this cardboard light bulb display stand is a free-standing display unit that allows LED bulbs, energy-saving bulbs, and various lighting products to be displayed neatly, accessibly, and attractively at the point of sale. Three separate product shelves allow for the classification of bulb boxes with different wattages and packaging sizes according to product groups. The forward-sloping structure of the shelves facilitates easier viewing and selection of products by the consumer.

The large logo panel positioned at the top of the stand makes Philips' corporate identity visible from a distance within the store. The brand colors, applied against a white background, create visual consistency with the light bulb packaging while highlighting the product variety. Raised barriers in front of the shelves maintain the order of the boxes, preventing products from sliding off the stand.

Thanks to its lightweight and economical cardboard construction, the stand can be used for seasonal campaigns and product launches in DIY stores, electrical and lighting shops, technology stores, supermarkets, and chain retail outlets. The structure, which can be manufactured for disassembled shipping, contributes to reducing logistics and storage costs. With its easy assembly and high graphic application area, it offers a functional promotional solution that increases the visibility of Philips light bulbs at the point of sale.