BIC Cash Register Side Felt Pen Stand

Stand type: The case-side stand developed for BIC felt-tip pen series offers a wide range of colors and tip options in a compact base area, readily accessible to the consumer.

Materials and production: The plexiglass product compartments feature a hybrid structure composed of durable support components and interchangeable graphic panels, completed using laser cutting, bending, and digital printing techniques. Open-fronted compartments allow for uninterrupted readability of product codes and color indicators.

Sector and product group: In the stationery sector, it supports the segmentation of felt-tip pens, markers, permanent markers, school coloring pencils, and multi-color sets according to their usage scenario. The visual variety of colors also transforms the stand into a strong category marker.

Points of sale: Suitable for stationery stores, bookstores, school supply sections, hobby shops, hypermarket checkout areas, and high-traffic areas.

Goal and outcome: The aim was to transform the waiting time around the checkout into a commercial touchpoint, make color alternatives quickly comparable, and increase BIC brand recall. Clean product displays facilitate stock control while encouraging impulsive buying.