Rexona MotionSense Shelf Tray
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Stand type: The Rexona MotionSense shelf tray makes its promise of motion-activated protection visible on the standard deodorant shelf with technology-focused graphics.
Materials and production: The molded plastic product tray, durable header, and raised sign carrying the campaign message create differentiation without hindering product access.
Sector and product group: MotionSense technology spray and roll-on deodorants are displayed together as a series, with the front of the packaging facing the aisle.
Points of sale: It is used in the highly competitive deodorant categories of supermarkets, hypermarkets, and personal care chains.
Goal and outcome: By explaining the benefits of a technological product at the shelf, it strengthens the brand's rationale; it increases the likelihood of preference through visibility, product findability, and the perception of novelty.
