Veedol Motor Oil Stand

Stand type: Developed in a floor-standing stand format, this POSM solution is designed for gas stations, auto repair shops, spare parts stores, and DIY stores.

Materials and production: The electrostatically painted metal body features flexible shelves and interchangeable brand graphics. The design considers a combination of criteria including mass production, secure shipping, ease of use in the field, and maintaining corporate visual standards.

Sectors and products: Located in the Automotive and Fuel channel, the stand provides brand blocking and organized product navigation for Veedol engine oils and vehicle maintenance fluids.

Points of sale: It enhances product accessibility, shelf readability, and sales staff guidance capabilities at touch points such as gas stations, auto service centers, parts stores, and DIY stores.

Goal and outcome: By making the distinction between viscosity and product type legible, the technical product selection process is facilitated. Thus, the display area transforms from merely a storage unit into a measurable retail communication tool that accelerates the purchasing decision.