Veet Demountable Stand

Stand type: Developed in both demountable and freestanding stand formats, this POSM solution is designed for cosmetics stores, hypermarkets, and personal care departments.

Materials and production: The structure features a modular, interlocking frame, printed surfaces, and easy-to-assemble shelving modules. The design considers a combination of criteria including mass production, secure shipping, ease of use in the field, and maintaining corporate visual standards.

Sectors and products: Located in the Personal Care and Cosmetics channel, the stand provides brand blocking and organized product navigation for Veet hair removal cream, strips, and other personal care products.

Points of sale: It enhances product accessibility, shelf readability, and sales staff guidance capabilities at touch points such as cosmetics stores, hypermarkets, and personal care departments.

Goal and outcome: Organizing product assortments according to usage and creating a branded category island that accelerates the purchasing decision. Thus, the display area becomes not just a storage unit, but a measurable retail communication tool that speeds up the buying decision.