Elseve Dream Long Gondola Stand
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Stand type: Developed in a Gondola Wrap format, this POSM solution is designed for national chain supermarkets, cosmetics stores, and hair care departments.
Materials and production: The existing gondola features a modified header, side wings, shelf communication elements, and campaign graphics. The design considers a combination of criteria including mass production, secure shipping, ease of use in the field, and maintaining corporate visual standards.
Sectors and products: Located in the Personal Care and Cosmetics section, the booth provides brand blocking and organized product navigation for Elseve Dream Long shampoo, conditioner, and hair care products.
Points of sale: National chain supermarkets enhance product accessibility, shelf readability, and sales staff guidance capabilities at touch points such as cosmetics stores and hair care departments.
Goal and outcome: Strengthening cross-selling by transforming the long hair care routine into a holistic category story. This way, the display area becomes not just a stocking unit, but a measurable retail communication tool that accelerates the purchasing decision.
