Kadoil Motor Oil Stand
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Stand type: Developed in a floor-standing format, this POSM solution is designed for gas stations, auto service centers, and automotive retail outlets.
Materials and production: Reinforced metal shelving for heavy packaging, electrostatic paint, and a high-visibility brand signage. The structure was designed considering a combination of criteria including mass production, safe shipping, ease of use in the field, and maintaining corporate visual standards.
Sectors and products: Located in the Automotive and Fuel channel, the stand provides brand blocking and organized product navigation for Kadoil engine oils, antifreeze, and maintenance fluids.
Points of sale: It enhances product access, shelf readability, and sales staff guidance capabilities at touchpoints such as gas stations, auto service centers, and automotive retail outlets.
Goal and outcome: By differentiating the technical product portfolio according to use cases, the aim is to increase trust and improve the efficiency of sales consultancy. Thus, the display area transforms from merely a storage unit into a measurable retail communication tool that accelerates the purchasing decision.
