Maybelline SuperStay Floor Stand
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Stand type: Developed in a floor-standing format, this POSM solution is designed for cosmetic chains, hypermarket makeup departments, and promotional campaign entry points.
Materials and production: The structure features tiered shelving, testing areas, durable printed panels, and a brand sign. It was designed considering a combination of criteria including mass production, secure shipping, ease of use in the field, and maintaining corporate visual standards.
Sectors and products: Located in the Personal Care and Cosmetics section, the booth provides brand blocking and organized product navigation for Maybelline SuperStay foundation and long-lasting makeup products.
Points of sale: Cosmetic chains enhance product accessibility, shelf readability, and sales staff guidance capabilities at touchpoints such as hypermarket makeup sections and campaign entrances.
Goal and outcome: The promise of long-lasting wear is conveyed through a strong brand block, facilitating color comparison and product testing. This transforms the display area from a mere stocking unit into a measurable retail communication tool that accelerates the purchasing decision.
