Vaseline Hotspot Plexiglass Stand

The Vaseline Hotspot Plexiglass Stand is a three-shelf point-of-sale display unit designed to showcase the brand's moisturizing creams, petroleum jelly varieties, and dry skin care products at the checkout, end-of-shelf, and high-traffic in-store hotspot areas. Despite its compact base, its vertical product capacity allows for efficient use of limited retail space.

The main body of the stand features printed and colored plexiglass surfaces reflecting Vaseline's corporate blue color. Three separate product shelves are shaped from transparent acrylic material with high light transmittance. The rounded edges of the shelves, created using a thermoforming method, support both product safety and the premium cosmetics display language. The transparent shelf structure allows products to be viewed from different angles without obscuring the packaging.

On the vertical communication panel, consumer needs such as cracked elbows, hardened heels, dry hands, cuticles, and peeling lips are presented within a visual problem-solution hierarchy. This communication approach positions Vaseline products not only by brand name but also by usage need, making it easier for consumers to choose the right product.

The Vaseline logo and the message “Unique hydration from Vaseline for dry skin” located at the top act as a brand navigation element, making the stand noticeable from a distance. The integration of product shelves and the informative side panel into a single unit combines display and communication functions in a single compact POSM solution.

Developed for high-contact points of sale such as cosmetic stores, personal care chains, pharmacies, supermarkets, and hypermarket checkout areas, this plexiglass hotspot stand strengthens brand blocking by creating additional display space independent of the main shelf. Its open shelving system facilitates product access, and its needs-based visual presentation encourages impulsive buying, cross-selling, and category visibility.