Filli Boya Parking Buoy
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Stand Type: Promotional booth.
Materials and Manufacturing: The application consists of a weather-resistant plastic housing, a stable base, and a high-visibility corporate graphic application. The production design was developed by considering criteria such as mass production, ease of installation, long service life in a retail environment, and visual standardization.
Sector: Building materials, hardware and tools.
Products: The stand was designed for Filli Boya's corporate brand and dealer referral communication. The product arrangement was structured considering packaging visibility, continuity of facings, stock tracking, and allowing consumers to quickly compare options.
Points of Sale: Paint dealer entrances, parking lots, service entrances, and open-air sales points.
Goal and Outcome: The primary goal of the design is to ensure continuous brand visibility on the dealership facade while safely directing vehicular and pedestrian flow, and to strengthen the corporate identity of the point of sale. Thus, the aim is to transform the physical touchpoint from merely a carrier into a strategic retail medium that generates brand differentiation, category management, and sales conversion.
