Pril Illuminated Shelf Separator


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Stand Type: Shelf Separator.
Materials and Manufacturing: The system consists of transparent plastic divider elements fixed to the shelf, low-power LED lighting, and printed branding panels. The production design was developed by considering criteria such as mass shipment, ease of installation, long service life in a retail environment, and visual standardization.
Sector: Home Maintenance and Cleaning.
Products: The stand is designed for hand dishwashing detergent and complementary kitchen cleaning products. The product arrangement is structured with packaging visibility, continuity of facings, stock tracking, and quick comparison of options for the consumer in mind.
Points of Sale: Dishwashing sections in supermarkets and hypermarkets.
Goal and Outcome: The primary design objective is to highlight the Pril product block by creating a strong visual boundary along the shelf, maintaining facing integrity, and increasing attention span through lighting. The aim is to transform the physical touchpoint from a mere carrier into a strategic retail medium that generates brand differentiation, category management, and sales conversion.