Adel Plastic OTC Pen Stand

Stand type: Adel Plastic OTC Pen Stand is a countertop display solution designed for use at cash registers, information desks, and retail locations with limited square footage. The design approach is based on the goal of increasing quick, low-risk shopping by providing high product visibility on the counter.

Materials and production: Transparent and opaque plastic parts, segmented product pockets, and an easily replaceable graphic area are combined. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays pens and small stationery accessories. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking in the context of cash registers, information desks, and retail locations with limited square footage.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.