Adel Painting Paints Rack Tray

Stand type: Adel Paints Shelf Tray is a shelf tray solution designed for use in art supply shelves of stationery stores and hypermarkets. The design approach is based on the goal of speeding up shelf selection for parents, students, and hobby users by segmenting products according to color technique.

Materials and production: The plastic tray fixed to the front of the shelf, the separators holding the packages at the front, and the category communication strip are all integrated together. The plastic was chosen by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays watercolor, pastel, and colored pencil sets. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking, within the context of stationery and art supply shelves in hypermarkets.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.