Adel Countertop Ink Stand

Stand type: The Adel Countertop Ink Stand is a countertop display solution designed for use in art and stationery stores, hobby shops, and premium pen counters. The design approach is based on the goal of reinforcing a sense of expertise and collecting by presenting small-volume ink packages within a coherent color system.

Materials and production: The system combines stepped plexiglass product housings, leak-proof partitions, and dark-background brand graphics. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays ink bottles and calligraphy aids. Planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, in the context of art and stationery stores, hobby shops, and premium pen counters.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.