Aksoil Metal Motor Oil Stand

Stand type: The Aksoil Metal Motor Oil Display Stand is a free-standing display solution designed for use in gas stations, service points, and auto accessory stores. The design approach is based on reinforcing the perception of durability in heavy packaging with a physical display system, aiming to create off-shelf visibility.

Materials and production: The system combines a powder-coated metal frame, high-load capacity shelves, and side surfaces coated in the brand's colors. The choice of metal was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the automotive and fuel sector, displays engine oils, antifreeze, and automotive maintenance products. The planogram is designed to keep product displays clear, maintain the perception of fullness, and facilitate refilling, in the context of fuel stations, service points, and auto accessory stores.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.