Aksoil Modular Injection Engine Oil Stand

Stand type: The Aksoil Modular Injection Engine Oil Stand is a modular injection stand solution designed for use in fuel markets, auto service chains, and dealer sales areas. The design approach is based on the goal of increasing campaign reach and reuse rates through modularity that adapts the stand capacity to the store scale.

Materials and production: Interlocking injection molded modules, impact-resistant shelving, and interchangeable top and bottom graphic components are integrated. The plastic selection was made by considering a combination of factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the automotive and fuel sectors, displays Aksoil engine oil packaging in various volumes. The planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, in the context of fuel markets, auto service chains, and dealer sales areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.