Alora Plexiglass Stair Stand

Stand type: The Alora Plexiglas Staircase Stand is a countertop display solution designed for use in pharmacies, dermocosmetic areas, and health stores. The design approach is based on facilitating product comparison during consultation sales by making the front of each SKU visible through a stepped hierarchy.

Materials and production: Transparent plexiglass steps are combined with delicate bending details and minimal load-bearing surfaces that do not obstruct product communication. The choice of plexiglass (acrylic) was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, showcases Alora's health and personal care packaging. The planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy counters, dermocosmetic areas, and health stores.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.