CeraVe FSU Stand

Stand type: CeraVe FSU Stand is a floor-standing display solution designed for use in pharmacies, dermocosmetic stores, and personal care chains. Its design approach is based on the goal of supporting category education and intra-series cross-selling by presenting dermatological expertise alongside a simple product routine within the same vertical narrative.

Materials and production: The multi-level shelving system is combined with bright white and blue branding surfaces and information boards explaining the product routine. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, showcases CeraVe's cleansing, moisturizing, and skincare products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, dermocosmetic stores, and personal care chains.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.