Faber-Castell Double Shelf Pen Stand

Stand type: The Faber-Castell Double Shelf Pencil Stand is a floor-standing display solution designed for use in stationery chains, bookstores, and select retail outlets. The design approach focuses on separating products by purpose across two main shelf levels, facilitating easy browsing and high package visibility.

Materials and production: The MDF carrier frame, two angled product shelves, and top branding panel are all integrated together. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays pen sets, markers, and drawing products. Planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of stationery chains, bookstores, and select retail outlets.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.