Faber-Castell Cash Register Side Colored Pencil Stand

Stand type: The Faber-Castell Countertop Colored Pen Stand is a countertop display solution designed for use at stationery checkout counters, bookstore counters, and hobby areas. The design approach focuses on showcasing a variety of colors while waiting at the checkout, aiming to encourage gift-giving, complementary purchases, and spontaneous multiple pen purchases.

Materials and production: The design combines angled MDF panels, a narrow base, and a dark branding surface that highlights the colors. The choice of wood/MDF was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays colored pencils and creative drawing products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of stationery cash registers, bookstore counters, and hobby areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.