Faber-Castell Plastic Pen Stand with Pocket

Stand type: The Faber-Castell Plastic Pocket Pencil Stand is a floor-standing display solution designed for use in stationery stores, hypermarkets, and back-to-school sections. The design approach is based on maintaining planogram integrity by keeping stock levels and product fronts constantly visible through transparent pockets.

Materials and production: Multi-row plastic pockets, a vertical carrier panel, and graphic headers that vary according to the product family are combined. The plastic selection was made by evaluating factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays packaged pens, erasers, and stationery accessories. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of stationery stores, hypermarkets, and back-to-school shopping sections.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.