Faber-Castell Countertop Highlighter Pen Stand

Stand type: The Faber-Castell Countertop Highlighter Pen Stand is a countertop display solution designed for use in stationery counters, bookstores, and school/office shopping areas. The design approach is based on the goal of encouraging multiple color choices and series completion by making the bright color family easily comparable at a glance.

Materials and production: The stepped MDF product channels are combined with a compact base and low front rails that do not obstruct color visibility. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays various types of highlighters and fluorescent pens. Planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, in the context of stationery counters, bookstores, and school/office shopping areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.